Updating your website keeps current customers updated and engaged. Returning visitors, or "traffic" adds tremendous value to your site. Fresh content provides new visitors with valuable information about your business and the benefits of your products or services.
When you consider the power of social media, updating your web content often can open up a wide range of marketing possibilities. Increased marketing, helps make it easier for your site to reach a wider audience which generates traffic.
Search engines want to provide the most relative and current information to users, so they will crawl a website periodically to see what’s changed, and determine its relevancy. To make the most of these crawls make sure you are providing updated valuable content on a frequent basis.