Over the last few years, search engine algorithms have been updated to focus more on content. Your site must contain relevant and updated content, to increase search engine credibility.
A thorough review of your existing website's content, analytics, and calls to action is an essential and beneficial factor of a redesign.
A website redesign forces an organization to evolve through a content audit; addressing the redundant, obsolete and trivial content. It also forces an organization to acknowledge an outdated image.
Fresh content and an updated style will help customers take your business more seriously which builds trust.
Smart device web use now outweighs personal computer use. It is more important than ever to have a responsive site for you business.
If your site does not work on their mobile device, they will click away.
One way to drastically improve your user experience is to design your website, so it is mobile-friendly and responsive no matter the screen type through which it is being accessed.
Additional methods for creating a better user experience include easy navigation, use of white space for legible content, emotional evocation through images and attractive calls to action.
During a redesign, you need to embrace both social media and dynamic content such as videos or visuals to deliver your product or service to a wide audience.
Don't miss out on the opportunity to allow your visitors who want to share your content with others.
User engagement is critical, yet sometimes forgotten, element of a successful website. Your site needs to encourage your visitor to move beyond the browsing and take action to invest in whatever your business may be offering.
Here are several fundamental ways to promote user engagement: blog, social media, videos, surveys, and newsletters.
The whole point of a website redesign is about facilitating conversions.
First you need to increase your site's visibility, draw the visitors in, get them to stay and then convert them to customers.