What is responsive web design?
Responsive website design (RWD) is the design approach to create a
site; that adapts to the viewers' device; whether a desktop monitor,
laptop, tablet, or mobile phone. RWD deploys high-standard HTML5 and CSS
media queries to resize, hide, or move the content to make it look good on
Is responsive design the same as a mobile design?
No, responsive design is not the same as mobile design. Mobile specific
design necessitates the creation of an entirely new website or web
application with content specifically created for the mobile experience. A
mobile website is a whole new website that has a different website address
(URL) whereas a responsive website design uses one URL for all
The main disadvantage of a separate dedicated mobile website is the
cost doubles in the long run as your company will need to maintain and
update multiple two different front-end codebases.
Why do I need a responsive website?
Responsive web design is the present and future-proof. Without a
responsive website, you run the risk of losing valuable traffic.
Approximately one-third of your web traffic is viewed from a mobile
device. The rising popularity and affordability of smart devices such as
tablets and mobile phones have created a significant demand for websites
that provide for an optimal viewing, reading and navigational experience
on small displays.
View your Google Analytics! This free tool tells you about your web
traffic. It can tell you how much traffic is coming to your site from
mobile devices. Google Analytics helps you understand your site's mobile
experience by comparing the bounce rate of mobile versus desktop
For the sake of your customers; it is a customer service issue.
Customers expect a site to work well on their mobile devices. It is no
longer a viable option to force your customers to pinch and zoom to read
text or tap a link. A recent Google survey found that 72 percent of users
say it is important to them that websites are mobile-friendly.
Now take action and address the mobile compatibility of your site to
make amends with Google. Just because you missed the mobile-friendly
algorithm deadline does not mean you cannot simultaneously address the
problem and recover or even improve.
What are other benefits of responsive websites?
A responsive design saves time and money. It is costlier in both time
and money to maintain two websites: one for desktop and another for mobile
Another benefit of responsive design is the decrease in bounce back
(click back) rate. Approximately 1 in 4 mobile visitors leaves a website
not optimized for a mobile device. Users like simplicity, accessibility,
and usability, so a responsive site offers higher conversion rates.
Are responsive websites search engine optimization friendly?
Yes, the main reason is your site only has one URL (web address)
therefore, you do not have to promote two websites.
Responsive web design is Search Engine Optimization SEO friendly
because it helps combat high bounce rates. If your site is not
mobile-friendly, it probably has a high bounce rate. Google interprets a
high bounce rate as a sign your site is not offering relevant content to
your users which usually leads to a drop in rankings.
Are there any drawbacks to a responsive website?
Yes, responsive design is not perfect. Some disadvantages include:
slower loading time, call to action buttons may be hard to click on, and
some older versions of web browsers do not support the technology.
Is there a way of checking whether a website is responsive or not?
Yes, a quick way to test for responsiveness is to open the website in
your desktop browser window and resize the window. If the layout of the
site changes, you have a responsive website.Check your site for free, with
the responsive testing tool, located below. There are also tools such Google's Mobile-Friendly Test that will analyze a URL and
report if the page has a mobile-friendly design.