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eCommerce

eCommerce Websites

We can help you start selling with our eCommerce Consulting services.

We can help you build your online store.

Start Selling!

Do You Need eCommerce Consulting?

Every online business has different needs, so there is no one size fits all solution. The changes in eCommerce technologies are evolving at an incredible pace. There is a great deal to learn and manage for a company whose specialty is not in IT solutions. We help you stay ahead of the curve with our understanding of the latest online eCommerce platforms.

Benefits of Ecommerce Consulting:

Whether you are already running a Webstore or if this is your first venture into e-commerce we work to ensure best practices are implemented in a manner which highlights your unique characteristics.

We will help you determine your business's actual needs. Do you need a payment button or a full-blown hosted, shopping cart? For example, a shopping cart may not be necessary if you are only selling a single product; all you will need is a method for customers to pay.

We will help you make a great first impression, make your business more profitable, optimize your sites competitiveness while creating a personalized and seamless e-commerce experience for your customers.

As your e-commerce consulting partner, we can help you:


Determine Shopping Functionality Needs

One of the biggest choices you will have to make when opening an online store is which e-commerce platform to use. But before you make a selection you will need to determine your shopping functionality requirements. Here are some factors to consider when determining your needs.

  • Are you selling physical or digital products?
  • Are you selling a subscription based service.
  • Do you need to track inventory?
  • How many products do you offer?
  • Are there variants of these products?
  • Do you ship items?
  • If so, will you ship them internationally?
  • Do you accept returns?
  • What about hosting and your domain name?
  • What are the design options available?
  • Do you need to integrate with tools such as QuickBooks or MailChimp?
  • What payment gateways do you think your customers will require?

e-commerce Platform Evaluation

Selecting and deploying a flexible e-commerce platform that will grow with your business can be overwhelming. We will help you narrow down your platforms to the top two or three contenders. We factor in what matters most to you at the primary level. It may be business goals, hosting, support, price or a combination of things. With these criteria in hand, we can help you decide whether or not a platform offers what you need to get started with your online business.

Payment Buttons

If you are selling digital items, only have a few products to sell or your stock does not change often, a “Buy” or “Add to Cart” button might be a great starter solution for your business. We can assist you in the technical aspect of embedding the button code wherever you would like it displayed.

Embedded Shopping Cart

Embedded shopping carts gives the illusion of a storefront on your existing website but, in reality, are hosted by another company. Embedded shopping carts save development time and money. We can add the code to your existing websiteso you can start selling digital and physical products.

Store Setup Options

Let us setup your online store so you can focus on your business. We can provide you with cost-sensitive scope of work proposal options from setting up just a few pages to the implementation of an entire online store.

Online Store Training

We will walk you through the entire process from initial product setup, payment, shipping, testing, to launch.

Product Configuration

We can help you with product configuration, taking that extra step to give your customers the information they need to make informed purchases. From unique product descriptions, sales, images, SEO, product variants, seasonal promotions, to holidays we can assist in promoting and marketing your products online.

A Few Ecommerce Platforms We Consult On

Hosted Shopping Carts

  • 3dCart
  • Volusion
  • Bigcommerce
  • Shopify
  • LemonStand

Embedded Shopping Carts

  • Shopify
  • Selz
  • Celery
  • Ecwid
  • SnipCart
  • Wazala
  • Stripe

Subscription Billing Platforms

  • Chargify
  • Braintree
  • Recurly
  • Chargebee
  • FastSpring

Payment Buttons

  • PayPal
  • Gumroad
  • Stripe
  • Braintree
  • PaySimple

Tips to put your Ecommerce site ahead of the competition..

Promotions and Product Bundling

Promotions boost customer awareness of a product or brand, convince people to buy more and create brand loyalty. Digital promotion types include discounts, free shipping, contest and free gifts for orders of a new subscriber or orders over a certain price point. Product bundling encourages people to buy multiple items, customers perceive a better value. These items can be part of a set or are similar in some way. A bundle price is usually set just below what those items would cost when separately purchased.

Shipping

Due to the Prime membership of Amazon and free shipping of Zappos, customers are trained not to pay for shipping unless it is to expedite. If you are unable to offer free shipping, be sure to utilize real promotions. Offer choices in shipping methods as some people have preferred carriers: USPS, UPS, and FedEx. Some customers want delivery only to a P.O. Box, they should have that option. Be sure to provide accurate real time shipping rates and provide tracking information. Offer the ability to print return labels.

Mobile Device Friendly Site

All website pages must be smart device compatible (iPhone and tablets). Mobile optimization increases search engine visibility and provides a better user experience. Online retailers need a mobile first strategy if they want to stay relevant with the millennial generations shopping habits. Studies show 89% of them use smartphones as the predominant method of shopping.

Personalized Shopping Experience

Inexpensive ways to personalize a customer's experience include displaying the shopper’s name when they are logged in, sending personalized emails, recommending products based on previous purchases, offering wish list and saved shopping carts.

Payment Options

Although it is not practical to accept every possible payment method, try to go beyond credit cards and PayPal. Shoppers tend to have a payment method of choice if you store does not offer it, you may lose the sale. Be sure your platform provides an e-commerce payment gateway to securely authorizes credit card payments.

Customer Loyalty Programs

Recent studies suggest existing customers spend 67% more than a new client. Some common types of loyalty programs include a point system, upfront fee for VIP benefits (think Amazon Prime).

Communication

Offer several methods to communicate with a customer, including chat systems, contact forms, email address, and a phone number. Multiple methods of communication build trust by showing the visitor you are approachable. I will not buy from any online store that does not have a contact telephone number.

Policies

Policies for things like returns and exchanges can impact what customers are willing to pay. Customers are more willing to buy from a site if they have the option of returning a product that doesn’t fit or meet their expectations.

Social Commerce

Millennials are connected to social media and use it as their primary source to find products. Retailers need to integrate social media into their advertising strategy with options to sell on Facebook or Buyable Pins to sell your products on Pinterest.

eCommerce / Online Store

Need to sell your products online?

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Gulf Coast Website Design GCWD

We believe that a well-designed website is all about a great user experience. We are equally focused on a clean, usable design as well as using the most up-to-date technologies. We are passionate. We will support you. We deliver results.

Contact Us
  • Gulf Coast Website Design
  • Address: 3908 Spring Bank Road
    Mobile, AL
    36608
  • Phone: (251) 509-9491
  • Email: admin@gulfcoastwebsite.com
  • Monday - Friday: 9:00 am - 10:00 pm
    Saturday - Sunday: Work Request
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